15 / 08 / 2014
Brands with Character
A new book from Basheer Graphic Books curated a number of brands that incorporate characters to communicate to the audience. A very interesting book to have a look at, not to mention the eye candy that you will get from it.
One of the interesting aspects to absorb from this book is you get to understand the trend in certain culture and country through the characters they use for different purposes. Equally interesting is the similarities between each character created and the style that propagates regardless of culture, age or custom.
FullFill is honored to be one of the studios featured in this book through our branding work for Koltoura.