Departing from a more conventional bookstore, Books & Beyond offers more than just books, hence the name. The makeover is intended to communicate explicitly towards their existing loyal customers and potential ones to be aware of this new offering.
advertising / art direction / branding / environment design / graphic design / print design / public space design / typography / visual communication
In the time we live in today, digital and print must coexist and fill in each other's gap. Books & Beyond is a bookstore that supports your digital lifestyle and present an expansive array of book collection. The path that we chose to communicate is to maintain the black and orange identity color to ensure familiarity from the old brand, and to include a heavy set of typography treatment incorporated to their branding and environmental design. The typography is to support both aesthetics and communicate the literature and knowledge offered by Books & Beyond.