Cake - A - Boo

art direction / branding / character design / creative direction / environment design / graphic design / illustration / print design / visual communication

This cake shop aims to revolutionize the dessert experience. With unique interior, flavors, and characters, the shop appeals to the sweet-toothed kid in all of us.

 

 

 

Process

Cake A Boo’s cakes are as colorful as they are flavorful. So we created colorful characters to represent the delightful shop. There’s the guinea pig, the lion, the giraffe, the goose, the monkey, and the otter. These pals work together to run this sweet cake factory.

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