Daniel Wellington

advertising / art direction / graphic design / typography / visual communication

A Swedish brand of youth watch, entering the Indonesian market for the first time. And we had the pleasure of creating the collaterals, packaging, look book and invitation for their launch.


Faced with the challenge to introduce the watch to the emerging market, we reacted by creating an appearance of an upmarket brand, overflowing with elegance and luxury, yet still approachable. The black and silver were chosen specifically to create an established presence feeling, coupled with the typography treatment, a fitting representation for a classic-styled watch for the youth market.

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