Garuda Tasco International is a farming/agricultural equipment manufacturer and distributor, but they refuse to look like the others, hence we added a bit of "play" to their communication. Besides, all work and no play, makes Jack a dull boy, right?
Garuda Tasco International
advertising / art direction / corporate communication / graphic design / illustration / visual communication
When creating visual communication for Garuda Tasco, we were asked to come up with some differentiating factor among their competitors, and we didn't hold back. Luckily for us, the client didn't hold back either in propelling their company leaps and bounds ahead of the others in their visual communication. Departing from the idea of a child's simplistic drawing, we added fun to the brand, where the land is colorful and people are happy, due to their satisfaction of the farming equipment that rewards them with great harvest time after time. We positioned the brand as the "catalyst" in transforming their farming/agricultural experience.