Paper to Paper

art direction / corporate communication / creative direction / digital photography / graphic design / print design

It's easy forget how important paper is in our everyday life in this increasingly digital world, yet we depend so much on it. This project is to bring forward the awareness towards paper use and how it impacts our life. A project we created to promote fancy paper products by Paper Gallery.


To emphasize the role of paper in our life, we gathered a number of activities, items or traditional behaviours in Indonesian community and bring it into life in the form of paper crafts. The main message that we want to bring forward here is that we are still very much dependent that we can safely say we build our world on paper, yet we still take it for granted. Therefore, to create the visuals for this project, everything is created from paper (with the exception of our computers and printers where we do our initial design maybe)

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