SALT

branding / public space design

The Salt of Life, as some may say, is an important ingredient for anyone who wants to live their life to the fullest. SALT is a new lifestyle movement which sees its first manifestation in the form of a food truck. SALT will grow as time goes by, so please watch this space. "Why food truck?" I hear you say. Because in food we are united and equal, and everyone can use a bit of time outdoor and have fun together. Unity and equality is a good place to start.

 

#findsalt

Process

Creating the organic and ever-morphing brand, that will one day become bigger than the thought itself was a tough challenge. This is why the end result came up as something simpler and understated, because it's the versatility and memorability that we're after. Everything we do with this brand goes back to the basic philosophy of "Less is More" and stretch on it.

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