Growing up from their roots as a temporary power provider to a full-on integrated power solution, Sewatama needs to create awareness, and this is how we respond to it.
advertising / corporate communication / illustration / print design / visual communication
With the objective of raising awareness, we think no further than incorporating infographics to communicate this objective clearly and effectively. Sewatama has big plans for the future, based on the current situation and their goals, so the process needs to be clear up front, with lots of figures and charts to assist in illustrating them. The visual direction of this year end collateral is chosen to demistify the stereotype of energy industry as being "cold" and "too serious". We would like to create an approachable atmosphere to the company by throwing a myriad of colors and casual illustration.